Wave Broadband – Steven Didis

Wave
Broadband

SERVICES

Motion Design
Integrated Campaigns
Marketing

CLIENT

Astound Broadband (formerly Wave)

AGENCY

Auxiliary

DATE

Fall 2019

Wave needed to develop a digital campaign to generate awareness and produce a high volume of orders during their biggest sale of the year – Cyber Monday.

THE ASK

The challenge is that the market for internet service providers is saturated with big-names and the holiday season isn’t lacking for good deals or sales. My team needed to develop creative that stood out in the crowd, drew the attention of consumers, and really highlighted the great offer Wave was running.

THE SOLUTION

We developed assets for a variety of channels to create a multi-pronged approach including ads for social media, GDN, programmatic display and YouTube. We incorporated fun, illustrated elements that were both eye-catching and relevant for the holiday season. Wave historically relied heavily on static assets. For Cyber, we introduced a lot of animated assets to draw their consumer’s attention. We didn’t want the offer to be lost. Wave’s incredible offer is featured front & center and the star of the overall message.

THE OUTCOME

The Cyber Sale assets resulted in a 50% increase in click-through rate (CTR) during the sale and creative across all channels drove 848 orders in two weeks, a 103% increase over the previous two weeks. Instagram Stories creative, specifically, drove a 65% increase in landing page views in comparison to the previous week.

Let's connect!

Email: stevendidis (at) gmail
Instagram: studiodid.is
LinkedIn: stevendidis