Seattle
Tattoo Expo
SERVICES
Brand Development
Graphic Design
CLIENT
Connors & Co.
AGENCY
Auxiliary
DATE
2023
Seattle Tattoo Expo has been the premier tattoo exhibition in America for the past 20 years.
THE ASK
This Pacific Northwest institution approached my team to help refresh their overall brand identity and annual festival.
THE SOLUTION
The design needed to celebrate the rich history of the expo and resonate with the renowned artists and tattoo community who attend year after year. Equally important was creating a design that could complement any style of art, as each year the Seattle Tattoo Expo features a different artist and unique piece of artwork.
THE OUTCOME
I developed a new logo and brand identity that feels both modern and timeless, nodding to both block printing and simplified sailor tattoo stylings. We wanted a minimal wordmark and flexible design elements that allows each year’s theme and featured artist to shine through. Alongside the brand toolkit, my team also built a robust suite of customizable graphic templates, a website refresh, environmental signage, merchandise, digital/OOH ads, and more.
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© Steven Didis 2024