King County
Equity Now
SERVICES
Brand Development
Graphic Design
CLIENT
King County Equity Now
AGENCY
Auxiliary
DATE
Spring 2020
King County Equity Now (KCEN) is a pro-Black advocacy and policy-organizing nonprofit focused on developing liberated Black communities that own and control the resources and systems that impact Black lives.
THE ASK
As a newly-formed organization, KCEN tasked Auxiliary with developing a brand that celebrated Black history, embodied the current movement and simultaneously looked toward the future.
THE SOLUTION
My team developed a bold, clean visual aesthetic that highlights the vibrancy of the movement and brings life to KCEN’s vision. The use of Pan-African colors and vivid typography further celebrate the deep legacy of Black organizing in King County, WA.
THE OUTCOME
We created a visual system that empowers KCEN leaders and volunteers to express the brand across a wide variety of channels and mediums, bringing further awareness to the organization.
EXCERPTS FROM BRAND BOOK
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