King County
Equity Now

SERVICES

Brand Development
Graphic Design

CLIENT

King County Equity Now

AGENCY

Auxiliary

DATE

Spring 2020

King County Equity Now (KCEN) is a pro-Black advocacy and policy-organizing nonprofit focused on developing liberated Black communities that own and control the resources and systems that impact Black lives.

THE ASK

As a newly-formed organization, KCEN tasked Auxiliary with developing a brand that celebrated Black history, embodied the current movement and simultaneously looked toward the future.

THE SOLUTION

My team developed a bold, clean visual aesthetic that highlights the vibrancy of the movement and brings life to KCEN’s vision. The use of Pan-African colors and vivid typography further celebrate the deep legacy of Black organizing in King County, WA.

THE OUTCOME

We created a visual system that empowers KCEN leaders and volunteers to express the brand across a wide variety of channels and mediums, bringing further awareness to the organization.

Logos_Board_beige
Card Cloth
MobileSite

EXCERPTS FROM BRAND BOOK

Flag-site-size

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