IT Cosmetics

SERVICES

Graphic Design
Marketing

CLIENT

IT Cosmetics + Add3

AGENCY

Auxiliary

DATE

Summer 2021

IT Cosmetics is a transformative beauty brand featuring skincare-first, results-focused products.

THE ASK

Add3 was looking to increase performance on IT Cosmetics' paid social campaign for an upcoming flash sale. We had several hypotheses to improve performance – one of which was to lean into more streamlined and simplified creative to test against assets designed in-house.

THE SOLUTION

I streamlined the copy down to focus on the offer and paired it with elegant product photos and vibrant color washes.

THE OUTCOME

The reimagined creative generated 9% higher click-through-rates than the in-house assets and drove a $3.87 ROAS, 11% higher than the in-house assets’ ROAS.

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